Digital Marketing Course

Advanced Performance Marketing & SEO Program

Become a Job-Ready Digital Marketer

Build a high-income career in digital marketing with the Digital Marketing Course at CRAFT – College of Refined Arts, Fashion & Technology. This program is designed to help you generate leads, run ads, rank websites on Google, and scale businesses online using real-world strategies.

100% practical, implementation-based training
Live ad campaigns (Google & Meta)
SEO projects on real websites
Industry-recognized certification
Internship and placement assistance
E-commerce & performance marketing training

About

Digital Marketing Course at CRAFT

The Digital Marketing Course at CRAFT is designed to provide end-to-end training in performance marketing, SEO, and business growth strategies.
Unlike basic courses, this program focuses on:

  • Real client projects
  • Data-driven marketing strategies
  • ROI-focused campaign execution
  • Funnel building and conversion optimization

You will not just learn tools — you will learn how to generate measurable results.

Who Should Join This Course?

This course is ideal for: No prior experience is required.

10+2 Students
Graduates & Undergraduates
Aspiring Enterpreneurs
Job seekers looking for high-growth careers
Freelancers and content creators
Businessman who want to scale online

Digital Marketing Course Curriculum

Module 1: Digital Marketing Fundamentals

› Marketing funnel and customer journey

› Understanding online business models

› Market research and competitor analysis

Module 2: Search Engine Optimization (SEO)

› Keyword research and search intent

› On-page SEO optimization

› Technical SEO fundamentals

› Link building strategies

› Local SEO (Google My Business optimization)

Module 3: Performance Marketing (Paid Ads)

› Google Ads (Search, Display, YouTube)

› Meta Ads (Facebook & Instagram)

› Campaign structure and targeting

› Budget optimization and scaling

› Conversion tracking and pixel setup

Module 4: Social Media Marketing

› Content strategy for Instagram & Facebook

› Growth strategies and engagement

› Reels and short-form content

› Brand building

Module 5: Content & Copywriting

› Ad copywriting techniques

› Landing page optimization

› Blogging for SEO

› Conversion-focused content

Module 6: Analytics & Data Tracking

› Google Analytics

› Google Tag Manager basics

› Tracking user behavior

› Campaign performance analysis

Module 7: E-commerce & Marketplace Marketing

› Shopify basics

› Product listing optimization

› Conversion rate optimization

› Sales funnel building

Module 8: Freelancing & Agency Setup

› Client acquisition strategies

› Proposal writing

› Pricing models

› Scaling freelance business

Duration: 4 to 6 months | Training Mode: Classroom + Live Practical | Certification: Yes | Internship: Available | Placement Assistance: Yes

Tools & Platforms You Will Master

Start Your Career in Digital Marketing Today

Learn, implement, and earn with CRAFT. Limited seats available. New batch starting soon.

Practical Training & Live Project Work

This is where CRAFT stands out. Students work on: You graduate with real experience, not just theory.

› Running real ad campaigns

› Ranking websites on Google

› Managing social media pages

› Generating leads for businesses

› Creating marketing funnels

Career Opportunities After Digital Marketing Course

After completing the course, you can work as: Digital marketing offers job + freelancing + business opportunities.

  • Digital Marketing Executive
  • SEO Specialist
  • Performance Marketer
  • Social Media Manager
  • Google Ads Expert
  • Freelancer or Agency Owner

Salary and growth opportunities in digital marketing vary based on experience and skills. Freshers can earn between ₹15,000 to ₹30,000 per month, while experienced professionals can earn ₹40,000 to ₹1,00,000 or more. Freelancers have unlimited earning potential, and overall growth depends on your skills and execution.

Why Choose CRAFT for Digital Marketing Training

CRAFT provides practical, industry-led training with live projects, portfolio support, career guidance, and placement assistance—helping you become job-ready and income-ready.

Infrastructure

CRAFT provides a complete environment for practical learning with high-performance computer labs, live campaign execution setups, high-speed internet, access to premium tools, and smart classrooms—allowing students to train in a setup similar to real digital marketing agencies.

Available Across Multiple Locations

The Digital Marketing Course by CRAFT is available in multiple cities.

Digital Marketing Course in Lucknow
Digital Marketing Course in Dehradun
Digital Marketing Course in Kanpur
Digital Marketing Course in Jabalpur

Do you want to know

Frequent asked questions

Find answers to common queries about the course and career opportunities.

The course duration is 4 to 6 months depending on the training level.

Yes, students work on live campaigns, SEO projects, and real business case studies.

No, this course is beginner-friendly and starts from basics.

You will learn Google Ads, Meta Ads, Analytics, SEO tools, and more.

Yes, CRAFT provides placement support and career guidance.